Custom
(Everpress x Familia Limited Edition t-shirt)
Everpress commissioned Familia to design one of the Barcelona takeover t-shirt project.
Buy it until November 10th at:
The proposal is based on the concept of customizing.
The starting point is the symbol of the Olympics (very beloved by the city of Barcelona) which is modified only by the use of color.
This chromatic modification adds another meaning (more sophisticated and fun) and gives a new identity to the symbol, giving an added value.
The goal have been design a simple, aesthetic, cheerful and above all,
a t-shirt that we like to wear, and we have done so.
a t-shirt that we like to wear, and we have done so.
