"PBS had an opportunity to develop a new brand identity for a new era, one that would keep content fresh and membership vital for the digital age. The challenge? Rebrand PBS by distilling 40+ years of being America’s most trusted media organization into a modern, sleek look, uniting a fragmented visual system and helping PBS connect with younger and more diverse audiences by leveraging a multi-platform approach."
I'm very proud to be a part of this big challenge. I worked to create a big set of 20 brand illustrations that were derived from circular shapes, soft lines, and human forms. Inspired by the aimless simplicity and humanity of their logo.
I really enjoyed to work directly with the PBS creative team: Chris Bishop and Laura King.
Please find some of these illustrations here.
PBS is a non-profit public television network with more than 350 member television stations in the United States that collectively own it. Its headquarters are located in Arlington, Virginia.
Each month, PBS reaches over 120 millions people through television and 26 millions people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances.
For almost 50 years, PBS has connected with hundreds of millions of Americans through the stories that matter to our lives. The brand is designed to reach millions of Americans anytime and anywhere.