Joann Fabrics: Find Your Happy Place Digital Art
The lovely JOANN Fabric & Craft Stores reached out to me to help design a couple digital illustrations for their two new openings in Dublin and Daly City, CA. This is the second piece I illustrated for them.

Their company mission is "Be the inspirational leader that helps everyone find their Happy Place through superior assortments, presentation, and service."

The first piece I did for them here focused on the logistical aspects of the Grand Opening. This time, I wanted to create something that spoke more to the lifestyle element.
I wanted to use words straight from their mission - Find Your Happy Place. Elements I had thought about incorporating were: rainbows, balloons, string lights, and art supplies of course. I'm a big fan of the paint brush texture so I wanted to figure out how I could incorporate that in this piece then surround the lettering with some of these elements.
I started with the second layout and created a script look for "Happy Place" and surrounded it with brushes and art supplies. This idea left me with weird empty spaces and I didn't feel the "lifestyle" vibe coming from it.
To touch on the lifestyle aspect, I literally looked at what my desk looked like -- plants, my phone, Polaroids and an Instax camera, and yup -- random art supplies. That hand was modeled after my own hand holding an Apple pencil while drawing this. 
Here's the refined outline of the illustration.
Bring in some color and you've got yourself a Happy Place piece! 

Thanks for viewing. Feel free to message me here or keep in touch on Instagram at https://instagram.com/letterpiece/.
Joann Fabrics: Find Your Happy Place Digital Art
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Joann Fabrics: Find Your Happy Place Digital Art

I worked with JOANN Fabric and Craft Stores to design a digital illustration for the Grand Opening of two new stores in the Bay Area. This illust Read More
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