Rainbow Girnar Conch (LAUNCH) Invite
Rainbow Girnar, a realty project whose name is inspired by Mount Girnar, a mountain range considered to be sacred. Lord Neminatha one of the 24 Tirthankaras attained moksha at Girnar Hills. His symbol Holy Conch shell seemed to be the most obvious choice for the logo. In traditional households even to this day, conch shells are blown before the start of auspicious activities. Once the logo was settled, the theme for the Invite was a no-brainer. We sourced a beautiful conch shell and integrated it in the design. We communicated that the conch shells were sent in advance to adorn the new home that they would be investing in. The Invite was much appreciated by all the recipients and attracted the serious buyers to respond positively.
