Big Business Thinking
The first part of making it happen is jumping the gulf of self doubt, the second is defining success. How many clients would you like to have? Do you wish to update prices? What are your thoughts on hiring staff? These questions inevitably spur some of the most interesting and life altering conversations that a small business owner will have.
In Elaine's case, we arrived at several goals as follows:
1. Launch and maintain regular marketing campaigns throughout the year (immediate)
2. Become more visible in online searches and within the community (within a year)
3. Hire and work with staff to maximize productivity and community reach (5 years)
Below are a few samples of the first campaign we just executed. Winter Holidays 2010. Consisting of:
1. Postcard Reminder
2. Holiday Wishes Card
3. Gift Certificate
4. List of Services
All of the above were designed from scratch, and promptly dispatched via mail and email.