LÄRABAR
We were asked to develop an animated piece to go alongside the Lärabar Anthem song. It was an exciting project because it required us to exercise our illustrative strength, and the Lärabar brand really aligned with our company’s values. We wanted to develop a visual look that felt natural, wholesome and in keeping with Lärabar’s slogan of ‘Simple. Pure. Delicious.’
We came up with friendly characters, refreshing colour schemes and vibrant illustrations to help elevate the story and the essence of the brand.
Client: Lärabar
Agency: The Mint
Direction: Linetest
Creative Direction: Hao Chen
Producer: Jessica Seymour
Art Direction: Tim Mack
Design: Tim Mack, Sean Richardson, Noe Giuliani
Animation Direction: Thiago Masci
Animation: Christian Rubio, Duncan Patterson, Jose Moreno,
Agency: The Mint
Direction: Linetest
Creative Direction: Hao Chen
Producer: Jessica Seymour
Art Direction: Tim Mack
Design: Tim Mack, Sean Richardson, Noe Giuliani
Animation Direction: Thiago Masci
Animation: Christian Rubio, Duncan Patterson, Jose Moreno,
Noe Giuliani, Richard Plata, Thiago Masci
