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    Famous for it's $12,500 cocktail, Club 23 is a exclusive luxury bar and lounge in Melbourne owned by world champion poker player Joe Hachem and c… Read More
    Famous for it's $12,500 cocktail, Club 23 is a exclusive luxury bar and lounge in Melbourne owned by world champion poker player Joe Hachem and cricket legend Shane Warne. Inspired by the secret speakeasy bars of the prohibition era, the brandmark is designed to read Club 23 to those looking for it, without spelling it out explicitly through a wordmark. A bespoke deck of minimal playing cards with custom suit symbols were also created for the club. Designed while at Futurebrand Melbourne. Unfortunately the client went with another direction and this concept never came to fruition. Read Less
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