Introduction
The Home Depot wanted to announce their new venture into the partnership between designer, contractors, and homeowners; The Home Depot Design Center. Historically known as a competitively priced set of offerings for DIY homeowners and contractors, The Home Depot Design Center needed to present its identity of sophisticated offerings while remaining a part of The Home Depot’s reputation of quality and ease.
The Solution
Outfitted vehicles display the brand look and messaging with sophistication and company unity. The fleet uses minimalism to showcase the elevated addition to The Home Depot family.
To tie the vehicle fleet back to the brand, we used the iconic Home Depot orange and elevated the design with a slate gray, channeling a Modernist aesthetic. The combination of a sans serif text with the pin-stripe gray are reminiscent of Massimo Vignelli’s NYC Subway map.
