We think this is one of the projects that we love the most. For us it is a pleasure to be part of this agency contest because we have a very good feeling with luxury brands. Basically, LOEWE Perfumes was looking for a good agency to give its incredible brand.
So we participate and start by understanding the aspect of the brand. We create design ecosystems with some of the most famous perfumes of the brand, each perfume is different (target, style, design) and the art of each piece is very important to show the real content that we want to publish on social networks.
Actually Instagram is the social network where you can find and buy luxury products and we are sure about to make a space dedicated to each perfume, its colors and its essence.
Social network Stories.
In addition, we create special editions for LGTBQ+ community (On air on june/july for pride months), Christmas campaign look and feel and the E-commerce landing page.
We finally won and LOEWE is now a new client of Ogilvy.