Proyecty
#Naming #Branding
2019 / Juan Carlos Lobo
Typography Asap by Omnibus Type
projecty.es
projecty.es
In order for a house to be well maintained, we always require a trusted professional close by who will solve any home disturbance, from plumbing, carpentry or electricity. To do this we start from the concept of "handyman"; the typical Spanish multipurpose professional from whom you can get out of the way. Our approach was to define the name and visual universe of the brand.
Naming: The name projecty is a statement, it represents a solution, a final product. Thus using the purest expression of project. Visual: We use the idea of the "allen" key as a visual similarity to the professional, since it is a tool that helps in many occasions. From there and with a close typography, we build the whole universe of the brand and its verbal language through the Spanish proverb.
Naming: The name projecty is a statement, it represents a solution, a final product. Thus using the purest expression of project. Visual: We use the idea of the "allen" key as a visual similarity to the professional, since it is a tool that helps in many occasions. From there and with a close typography, we build the whole universe of the brand and its verbal language through the Spanish proverb.
Thanks!
