Rocket chocolate is conisdered to be rarely found in supermarkets despite of it being very famous in the eighties and nineties, with almost no ads in the past two decades.
NOSTALGIA became the core concept of the campain. Taking the target group on a trip down the nostalgic road of the 80s and 90s
Initial approach
Final Approach
A nostalgic trip with egyptian singers and the their famous songs in the 80s and 90s -the 8-bit era for many- thus using pixel art for the designs of the advertising campaign.
ONLINE VERSION
STREET ART
Wheatpaste posters of the rockets, Rocket boy, singers with their song quotes, 8-bit instagram icons with the hashtag of the campaign