Ads for Google Remarketing Campaign
Ads for Google remarketing campaign
The following is a collection of ads from the Google remarketing campaign. It aimed to increase the sales of the agency. The message was simple and oriented toward the audience of people who search for the phrases like webpage, their creation and possibly need somebody competent to create a modern-looking website for their project. I've built all of the banners from the following visual elements:
The elements were the brand logotype with its safe area; the primary colour specified in the brand guidelines; the style of the buttons and typography which I used for the tagline. The fourth visual element was the graphic with the web designer sitting behind his desk. At the time of making these ads, Google specified 20 ad sizes in their requirements for using HTML5 ads! I evaluated every dimension in its context to be sure of the excellent readability and thus click-through rate.
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Ads for Google Remarketing Campaign
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Ads for Google Remarketing Campaign

A case study comparing different sizes of ad banners used for the Google remarketing campaign.
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