On the occasion of its reopening in 2019, the Musée de la Poste, “l’Adresse”, wishes

to renew its visual identity through an open, flexible, and fluid communication system. System on two posters, one announcing the reopening of the museum, and the other

for a temporary exhibition entitled “Transmission, a journey through the evolution of the media and forms of the message”. (fictional project)

The visual identity chosen for the museum is non-standard.
That is to say that it does not have a logo but that we still manage to identify it, thanks

to its kit system. A systematic combination of arrows, frame images, and the use of a monochrome hue.