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4seven Ident
Produced for the D&AD Student Awards 2013. Entrants were challenged to produce a new ident for Channel 4's new venture 4seven, a TV channel whose schedule was dictated by social media trends and buzz.
I looked at Channel 4's core brand value - innovation. They aim to reinvent the way we are entertained, and reinvent 'The Box'. So I took this literally, illustrating and animating the above 24 second piece.
Music: Half Painted Sky by Ismism
- T H A N K S A B U N C H ! -