MOONCAKE / visual & package design
objective
The mooncake boxes are designed for exclusive clients of bank of ayudhya public company limited, thailand, as the expressing gratitude.
concept
Emperor of the moon
The work’s inspired by the emperor’s attire which represents a significant social status through a textile fabric, color and accessories. This illustrated textile design speaks to a receiver about a good definition and interpretation of nature, plants and animals that means auspicious, wealthy and good fortune.
The illustration shows a drawing of auspicious animals in an abundant forest. There’s a building with the roof that has the same shape as the bank’s logo, located on the top of the mountain showing that it’s the best in every aspects.
PUBLICATION : Bon Appetit - Graphic Design in Food Packaging 2021
AGENCY :
Andon Design Daily Co.,Ltd.
CREDIT :
Design Director by Pongtorn Wachirapoka
Designed by Pongtorn Wachirapoka
Illustrator by Chavisa Sangchan (keyvisual) , Kattiya Mokekasmith (card)
Photographed & Retouched by Parinya Kawsrito
PUBLICATION :
Bon Appetit - Graphic Design in Food Packaging 2021
Exclusive for Andon Design Daily Co.,Ltd.
Copyright©2019 Andon Design Daily Co.,Ltd.
