Below-the-line collaterals conceived to support Singapore’s nomination for the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity exhibition.
Hawker Culture in Singapore is a way of life for most citizens, and has brought together people from all walks of life to dine and bond over food, which are prepared by hawkers. Hawker Culture is transmitted through the generations, and comprises a wide variety of cuisines that reflects the multicultural identity of Singapore.
Promotional postcards are distributed during the exhibition.
Brochures in all 4 national languages in Singapore - English, Chinese, Malay, Tamil - were developed to be given out to the public when they visit the exhibition.
"Chope" Culture in Singapore
In Singapore, there is an unspoken culture of using tissue packets to reserve seats while one goes to grab their food, thus translating this notion into a free gift that is given out to exhibition visitors.
A very limited run of reusable cutlery is given out free to the public as gifts when they visit the exhibition.