When making the logo for Barcelona 2020 I decided to use two of the most iconic symbols of our beautiful city and combine them together. ¿Did you recognize any of them?
In case you didn’t, first we have the “trencadís”, a Catalan term that means 'chopped'. This technique was popularized in the 20th Century by Catalan modernist architect Antoni Gaudí. Anyone who has had the chance to visit Barcelona will certainly recognize it as you can find it in many spots around the streets, buildings, parks or even souvenir shops. These mosaics are formed by little pieces uniquely different in shape, pattern and colour scheme, yet when pieced together they come and form one cohesive and magnificent artwork.
Then, with this technique we made a symbol which many of you may not recognize. This flower can in fact be seen all around the city since it’s the most famous tile design in Barcelona and that’s why we call it “The Flower of Barcelona”.
A flower that sustains our steps.
A flower that sustains all of us.
#SustainTheChange
In case you didn’t, first we have the “trencadís”, a Catalan term that means 'chopped'. This technique was popularized in the 20th Century by Catalan modernist architect Antoni Gaudí. Anyone who has had the chance to visit Barcelona will certainly recognize it as you can find it in many spots around the streets, buildings, parks or even souvenir shops. These mosaics are formed by little pieces uniquely different in shape, pattern and colour scheme, yet when pieced together they come and form one cohesive and magnificent artwork.
Then, with this technique we made a symbol which many of you may not recognize. This flower can in fact be seen all around the city since it’s the most famous tile design in Barcelona and that’s why we call it “The Flower of Barcelona”.
A flower that sustains our steps.
A flower that sustains all of us.
#SustainTheChange
