FOOD NETWORK
PROACTIVE PRINT CAMPAIGN
SITUATION: People easily fall into comfortable routines when it comes to cooking.
TASK: To communicate that Food Network provides interesting new culinary options.
ACTION: Our illustrations hinted at familiar figures in pop culture, who are famous for only eating certain foods, being a bit adventurous and trying something different.
CREDITS
Concept: Cameron Dalton
Scamp: Kobus Faber