Beatrice.b Concept Store, Milan

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BEATRICE.B | CONCEPT STORE

Together with ArchiFarm we designed the concept store for Beatrice.b located in Corso Venezia, Milan, Italy.

Beatrice.b is an Italian fashion brand for women who are making their way in the world of business. As we designed the interiors, we decided to celebrate these women's personality and their relationship with fashion in all their facets. Their taste is refined, elegant and fresh. For this reason, the store welcomes them with graceful shades of pink, marble finishes, soft floors and light, spacious rooms.

All the materials we used are locally sourced. We chose to compliment the furniture with iconic design pieces from brands such as Flos and Artemide. In the checkout area we added a vertical garden that creates a sharp contrast with the delicate hues of the walls and adds liveliness to the place.