JUST JAZZ: Feel. become.
A complete rebrand that spanned from identity to a new strategy as the Jazz Man changes its path to becoming the redesigned concept bar, Just Jazz.
STRATEGY
CHALLENGE
Take the Jazz Man, a brand whose strategy has resulted into a negative audience perception, and give it a complete turn making it a benchmark among jazz clubs in Barcelona.
HOW
Customer Research
Brand Essense and Personality
Positioning Strategy
Brand Storytelling
Naming
Tone of Voice
Visual Identity
Art Direction
Social Media
RESULT
A complete redesign of the brand strategy and visual identity in accordance to the new Just Jazz´s redefined brand values.
CAMPAIGN
Feel. Become. Jazz
Logo design
ONLINE PRESENCE
MERCHANDISING
