‘Satnam’ is a 38 year old name in coolers that supplies metal/desert coolers to half of the country. Selling lacs of coolers every year in the wholesale market, the owners envisaged the need to create a brand image to build and nurture the relations with its end consumers. Along with it, Satnam is launching its exclusive showrooms across Maharashtra. It is also undergoing transformation in terms of product design and innovation, production capability and sales force.
They had entrusted us with the process of Brand Transformation and hence this project was allocated to us.