AIR BELGIUM
Air Belgium is a Belgian scheduled and charter airline headquartered in Mont-Saint-Guibert and based at Brussels South Charleroi Airport. In the summer of 2016, the company was started with the intention was to link Belgium to destinations in Hong Kong, Beijing, Shanghai, Xi'an, Wuhan, Zhengzhou and Taiyuan from its base at Brussels South Charleroi Airport. From 2018 they began flying to other destinations around the world.
Air Belgium is a rather new company, but is nevertheless - we think - in dire need for a new corporate identity. As an exercise we used a simple, yet elegant way to form the Air Belgium mark. The triangles originate from radar images used by Flight Control and they form the tail of an airplane. Going full circle.
