Art and Communication are two inseparable concepts and therefore they are united in this book series with titles addressing aesthetics in general, the different arts in particular, sociological and political aspects of art as well as the Media.
The design of the series is the result of a simple equation with unexpected contours. First the simplicity - author and title in the same font weight left aligned on white background. The unexpected is the small text placed on the cover, trading places with the image, which usually is highlighted on the front of the book but in this case occupies the back cover.
The adopted typeface is Akzidenz Grotesk, a font adopted throughout several book series of this publisher.
'Edições 70' is part of the Almedina Publishing Group.