THE NEW BIG STUDIOS PROJECT
There are some subjects that are not very pleasant to communicate. Just imagine a job where the goal is to communicate the release of an innovative heart valve. Difficult, right? So, the choice of language is fundamental and Animation fits like a glove for this kind of situation. For that reason, in partnership with VCCP London, Big Studios has produced a delicate piece that addresses the subject with elegance.The movie, called “Reborn,” shows an elder man who is forced to leave his granddaughter behind to perform a chest surgery. The decision is never easy. After surgery, he is magically taken to the roof of a hospital where storks are tasked with transporting their patients back to their respective homes, using the metaphor that people were literally reborn.The result is a charming and magical spot, lightly translating the real benefits of the product.We hope you enjoy it as much we do.
HOW WE DID IT