Naema – Hair Care Product Line
Naema is a hair care product line, part of the bigger brand and wellness expert KEF. Naema’s products include hair stimulant shampoos, conditioner and hair nourishment creams, all made with natural ingredients such as aloe, sangre de drago and espinosilla extracts.
To create the brand’s name, we took inspiration from the remarkably expressive Semitic languages. Naema derives from the Arabic word “Na’eeman”, a term voiced as a compliment, specifically to someone’s appearance and attractiveness after a beauty makeover.
To escort the name, we created a five-toned palette comprising silver, copper gold, bronze, and rose gold; a color triplet that makes Naema’s communication stand out by providing the brand a distinct, yet solemn, chromatic experience.
The large numbers displayed on the packaging represent the hair care protocol, making it easy for users to identify which product they must use first. The bold typography stripped of any extended features express the minimalist spirit of the brand, which focuses in communicating the beauty of simple everyday actions, such as washing and caring for our hair.