Brand identity and packaging design for ANITATOTH's organic, vegan, premium skincare
The brand identity was built around the geometric logo to communicate the values of classic and conscious luxury.
The results of the design process were summarized in a brand book, containing the indication icon sets of different products, a guide for using images and colors and the standards of the visuals of digital and printed materials. White and gold dominate the brand identity, with hints of pastell colors. Hexagon is a recurring element of the design elements and the packaging and it represents the balance of nature.
The Packaging Design
The brand's flagship product is their body lotion which due to its natural ingredients requires airtight storage. We designed a unique dispenser to close out any air and keep the product fresh. We overviewed the product development from the first sketches, through CAD modeling and 3D prototyping, all the way to the beginning of production. Creams, face oils and salves that don't require special storing solutions were packaged in glasses, matching the overall look and feel of the brand. Products not requiring airless packaging – face creams and facial oils – are distributed in smaller glass bottles, harmonizing with the colors and motifs of the brand.
Art direction: Luca Patkós
Logo design: E-vista
Product design: Beáta Csortán, András Húnfalvi
Photos: Ferenc Laufer, Dani Molnár, Viktória Farkas, Boglárka Hegedűs, László Balkányi
Client: Anitatoth Organic Products
