Since 2018 The Animals Observatory have collaborated with Reebok Classic to bring a unique and fashionable approach to children’s sneakers.
Each collection would pull inspiration from the colours and textures of each respective seasons and pay homage to the iconic Reebok style. CC were commissioned to develop the graphical system for the campaign of each collection.
Each collection would pull inspiration from the colours and textures of each respective seasons and pay homage to the iconic Reebok style. CC were commissioned to develop the graphical system for the campaign of each collection.
First Capsule
Second Capsule
