RETHINKING THE PUBLIC RESTROOM
Pause Restrooms is here to rewrite the script of the overlooked public restrooms of India. By transforming something neglected into something that should ideally be the norm: a clean, pleasant rest-stop for tired travellers. Located on the Goa-Mumbai highway, with hygiene and accessibility as their core philosophy, Pause restroom uses design and brand language in a big way to redefine an important travel experience.
Clean, simple and striking was the approach of our brand language. We worked on the nomenclature as well as the brand identity.
The name “Pause” works as a reminder to weary travellers on the highway to take a breather. It connected with the logo we designed – a pause sign combined with the restroom doors, which helps drive home the brand message together with the name, as one cohesive unit.
Using a combination of striking colours- red and white, with clean lines and easy to understand graphics, we also designed the wayfinding system and iconography to reinforce the same concept.
With this project, we are hoping to make a mark and inspire a change in the standards of all other restrooms across the country.
This project is open to being replicated in other places across the country. If you are interested in rebuilding this at another location, you can get in touch with us at hello@rocking.company
