Over the past few years, we have had the pleasure of teaming up with Fair Trade USA in order to bring some of their print assets to fruition. Working closely with their marketing and copywriting teams, we were asked to challenge the Fair Trade USA brand and create a visual language that would be evocative to philanthropists and Fair Trade USA's current and future investors alike. Upon refreshing the brand language, we carried it throughout various assets such as their Case Statement, Almanac, and 20th Anniversary Report, bringing to life their mission, values and messaging with clean typography, compelling photography, and infographics.
Creative Direction by Ivan Blackshear
