Event: Client Forum - TIAA Centennial
Project: The Difference Center
Date: April 2018
StudioETC was tasked with designing and developing a full experiential zone for TIAA's Centennial celebration. Basing the space off of the central theme of the event, Delivering the Difference, we focused our efforts on various ways to show how TIAA and the people who rely on TIAA's services have been difference makers. Through the combination of touch screen demos, custom quizes, virtual reality experiences, photo booth station, and social media wall, the space came alive and provided a fulfilling experience for all of TIAA's staff and customers.