Singaporeans take pride in their unique way of ordering their coffee/tea drinks at local coffeeshops. Full of over 53 combinations and alterations, this "secret menu" and its ordering terms are what makes Singaporeans proud of their local Kopi (Coffee) culture.
On National Day, Starbucks celebrates Singaporeans and their love for coffee by going local, where during the entire month of August, customers can enjoy a special in store promotion by ordering their drinks like a true local at all Starbucks outlets.
Milo, a chocolate malt drink is one that every Singaporean child has grown up loving. Tak Kiu is a Hokkien dialect for football. No, the drink has nothing to do with the sport, but its old packaging used to feature an iconic illustration of a boy football player.
Starbucks doesn't serve Milo, but we do have an even more decadent Hot Chocolate.
Kopi O basically means coffee without milk, Kosong means no sugar, and peng means ice please.
Nothing beats a strong local brew to Singaporeans, so we present nothing but Starbucks' best brew - a cold brew from their reserve collection.
Because of Michael Jackson's famous hit Black or White, early generations decided a local drink of soya milk and grass jelly (that is black and white in appearance) would be aptly named "Michael Jackson"
Here's Starbucks version. We don't have grass jelly, but we do have coffee jelly. And whipped cream. Close enough, eh?
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Clementi is the name of a housing estate in Singapore. But it also sounds like ice lemon tea to our older generation, hence the name of this drink was born.
Here's Starbucks' very own version of "Clementi"
Art Direction Inspiration: Nostalgic local textures and textiles all Singaporeans are familiar with.
In addition, we proposed that drinks got served in the traditional way locals know - in plastic bags, a limited edition print from Starbucks in place of their plastic cups.
