Pela Cases | ADV 132
BRIEF
Objective – Create 25% brand awareness among Millennials and Generation Z within 6 months.
Target – Environmentally-conscious smartphone owners under 40-years old.
Insight – they currently think that it takes a huge effort for them to do something meaningful to protect the environment. They are especially concerned about all the plastic in the ocean, but don’t know how to find a practical way that they can, individually, start to clean it up.
Proposition – You can protect the ocean simply by protecting your cell phone.
Support – Pela cases are 100% compostable; Pela cases helped keep more than 300,000 pounds of plastic being produced (more if you buy one!)
Tonality – Enthusiastic, Empowering; Design and prototype a game or app, a website or mobile service that will engage and convert Generation Z to Pela.
OUR OBJECTIVE with this application is to create a buzz with a quick but engaging video game. With the in-app activities, it would insight thought and conversation amongst users to think twice about plastic, therefore leading them to be encouraged to purchase a Pela Case that also helps the environment.
Interact with the high fidelity concept below
