Proposal of a new design for butter covering. It's a work made for studies. The task was to refresh the design of a common product. I left the main character on the butter- the cow. In my version the covering is stylised as it would be classic product of 1920's. To avoid confusing clients i prepared humoristic advert spot/annimation to prepare consumers to the change from funny and infantile design to classic one. old covering can be found here: