Tyler Luce's profile

Propur Water Filters | Brand Identity

A proposed visual rebranding lead to a complete pivot from business-to-business commerce, to a more natural direct-to-consumer situation. Both for its products that are meant for the daily lives of everyone, and its brand materials, meant to communicate the company's values.

Categories:
- Branding
- Visual System
- Product Photography
- 3D Modeling

Branding 

Visual System

Brand Kit

Product Manual

Product Photography

3D Modeling
Propur Water Filters | Brand Identity
Published:

Propur Water Filters | Brand Identity

As a B2B company, Propur's structure of sub-brands and its hierarchy of its catalog were widely miscommunicative to the general public. My task w Read More

Published: