Naming, Logo, Icon, Verbal Identity, Storytelling
asómate (look out) is an educational organization dedicated to the development of the human person through the discovery and knowledge of the beauty of human sexuality.
We leaded the naming process and once we wrote the slogan and defined the general guidelines for the verbal communication, we developed the visual language of the brand.
We designed an icon in permanent movement: an opening eye that gets admired on the beauty it sees, and a logotype that is coherent with the concept we wanted to transmit. The slogan “The Beauty of Sexuality” communicates with very simple language, their aim to speak openly about a reality that was a tabu for many years. Human sexuality is much more than mere corporeality: It is an amazing personal dimension that reveals the dignity and value of human beings.
We choose a vibrant typographic family that matches an approachable color palette that express this multi-dimensional aspect of human nature: our capacity to love and to be loved.