LOCATION AND BACKGORUNG
The target environment is a generic waiting room.
The concept was formulated according to the aim of the project that is to relieve the boredom of waiting. Therefore this concept is not only conceived as a magazine rack but more as a playful tool. The initial stages of the research took me to the conclusion that designing the perfect object that allow the user to choose the magazine in the more effective, efficient and satisfying way was the wrong answer to a formulated key research question: How can users make good use of a magazine rack while waiting and what are their needs and desires?. The answer was not just reading a magazine nor being able to see and find the preferred newspaper. The answer was spending their time in an enjoyable way.
Following one of the design key suggested rules of “Going from the function to the shape” this project shows a playful and easy to use magazine rack that invite the user to play with it.