Client → CANIK ARMS
Agency → MEDYABABA
Creative Director → Teoman DEMİRTAŞ
Art Director → Gizem KAPAR
Brand Design → Serap ÖZEL, Mohammad DARWISH, Seda UTKU, Fatih HALAK
Brand Strategy → Buse EKELİK, Ece ÇOLPAN
Copywriter → Miraycan MUTLU, Ceren TERZİ




MISSION

To produce the systems that is necessary for the defense of our country and which our country does not possess and to ensure the continuous development of them   to design and produce high quality products according to the needs, to meet the needs of law enforcement forces of our country and our friends  

VISION

To become one of the largest 15 defense company of Turkey in the fully scope of defense industry by having full and sub-products and achieve the global competitiveness level.   

FOR THIS

• To produce the best weapon systems for law enforcement forces,
• To increase the defense industry and self-confidence of our country,
• To make transition to a larger caliber weapons systems with our vision and R & D investments,
• To become a leader in its field with the scope of Research, Development, Production and Quality.

QUALITY POLICY 
Samsun Yurt Savunma sanayi ve Ticaret A.Ş. is  operating in the defense sector and has committed itself to be  brand name in  Turkey and in the World. To achieve this goal,
• It  adopts business ethics, trust and integrity, 
• It   complies and follows with the requirements of the developing Quality Management standards, respects to the environment and society
• It aims the   Continuous improvement of the effectiveness of the Quality Management System,
• It aims customer satisfaction and continuity,
• It maximizes its employees perfection to the top level,
• It considers its suppliers as an invariable part of its Quality System,
• It aims to meet the expectations of its customers in the highest level and produce competitive products. It aims to become a world company by providing continuous improvement in production with the participation of all employees.





LOGO IMPROVEMENT

Tipografik yapıda olan eski logoda degrade geçişleri kullanılmıştır. Kartal yapılı logo ile birlikte kullanılan bu logo, yeni çalışma ile modernize edilmiştir. Kullanım alanlarında daha rahat kullanılması ve markaya modern dokunuş verilmesi hedeflenmiştir. Yeni logo tasarımında degrade ve kartal şekli kaldırılmıştır. Eski logonun fontu kullanılırken “Superior Hangduns” slogan yapısı ile logo desteklenmiştir.

Gradient transitions are used in the old logo which has a typographic structure. This logo, which is used in conjunction with the Eagle logo, has been modernized with new work. It is aimed to be used more comfortably in usage areas and to give modern touch to the brand. Gradient and eagle shape are removed in the new logo design. The logo was supported with the slogan ”Superior Hangduns ısı when using the old logo.




PRINTED WORKS

Canik Arms için, basılı işlerde ürün katalogları, dergi ve gazetelerde yer alan afiş dizaynları ve fuar, zirve gibi mekânsal etkinliklerde kullanılan rollup tasarımları yapılmıştır. Genellikle kurumsal kimlikte bulunan ve gücü, Premium ürünü temsil eden siyah renk tonu background olarak tercih edilmiştir.

For Canik Arms, we designed printed works such as product catalogs, poster designs for magazines and newspapers, and rollup designs for exhibitions. Black color tone, which generally represents corporate identity and represents the Premium product, is preferred as background.





PROMOTION

Promosyon ürünlerinde markanın hedef kitlesi ve müşterilerinin sosyal yaşamları, ihtiyaçları göz önüne alınarak tasarımlar yapılmıştır. T-shirts dizaynları, kullanıcıların günlük yaşamda kullanabilecekleri kamuflaj desene sahip veya silah ve logo tasarımlarımızın bulunduğu ürünler tercih edilmiştir.

In the promotional products, designs have been made considering the needs of the brand and the social lives of the customers. T-shirts designs, camouflage patterns that users can use in their daily life or our products with arms and logo designs were preferred.



VIDEOSHOOT

Canik markası için yapılan prodüksiyonlarda ürünün öne çıkarılması gereken detayları, tasarımı ve kullanım kolaylıkları, artıları gösterilmesi hedeflenmiştir.


In Canik brand productions, it is aimed to show the details of the product which need to be put forward, its design and usage convenience and its advantages
SOCIAL MEDIA

Sosyal medyasında ise markanın kimliğinde belirlenen font aileleri, renkler ve oluşturulan dil kullanılmıştır. Silahlar görsellerde ön plana konulurken kullanılan sloganlar “güç, prestij, markaya bağlılık” gibi güçlü duyguları tetikleyici şekilde oluşturulmuştur. Son kullanıcının ürünü istemesi ve onunla birlikte gelecek olan bu ünvanları, özellikleri istemesi hedeflenmiştir. Sosyal medyasında kullanılan ürünler, dönemsel olarak markanın öne çıkarmak istediği veya yeni çıkan ürünlerinden tercih edilmektedir


In the social media, the font families, colors and the language created in the identity of the brand were used. The slogans used in the designs were created in such a way to trigger strong emotions such as power, prestige, adherence. The end-user is asked to request the product and to request these titles and features that will come with it. The products used in the social media are preferred by the brand for periodic or new products.

Canik Arms Concept
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Canik Arms Concept

To produce the systems that is necessary for the defense of our country and which our country does not possess and to ensure the continuous devel Read More
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Published:

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