Artistic direction & Graphic design
Official album artwork for the French artist Black M
Artist : Black M (@blackm)
Artist manager : Axel (@axeluswa)
Project manager : Caroline Borderon
Photographer : Henri Coutant (@henricoutant)
Makeup : Léa Diallo (@lianeanea)
Art director & graphic designer : Jessica Guetta (@jessicaguetta)
Studio : Le Salon Studio
Label : Wati B / Sony Music Entertainment France
Thanks to the staff of Le Salon Studio for their warm welcome and the help
Concept : The idea was to create a nostalgic feel in coherence with the title "Il était une fois" (Once upon a time) but still keep the rap / urban vibe, by playing with collages and layering textures .We mixed personal pictures of the artist, from his childhood, his youth and ended with an amazing photoshooot by Henri Coutant. You can see a chronological evolution page to page. In the background we used old papers where the artist wrote his first rap lyrics, as textures. We added a more personal touch by using the handwriting of the artist as a typography for the titles.
