user's avatar
Buy Local - Animation & Web Development
Buy Local - Animation and
Website Development

In this project we have made a motion graphic video embedded into our own coded website with the aim to inform a global audience of young adults about the benefits of buying local products from farmers markets. We begin our video by giving a brief overview of what it means to buy local, we continue this on our website. We then show the negative impact of the transportation of food from field to plate. Our illustrative style is made up of full scenes representing an environment and backing up the information in the voiceover. We use effects in After Effects such as panning, camera tracking, scale and perspective to give a realistic approach to the 2D vector illustrations. We’ve used a large colour palette made up of a bright range of colours that reflects the freshness and vibrancies of local farmers markets. We worked together to create a range of illustrations, delegating each other different objects and comparing to create a unified and similar style. We both worked together to create a storyboard that was informative and interesting to watch. We created an animatic using our storyboard drawings and found some sound effects that we thought would be relevant. Hannah worked on the coding of the website, creating the small illustration animation at the footer of the website while Georgia worked on the motion graphic video, creating scenes filled with illustrations and animating each scene to flow together. We critiqued and changed each part of the process with each other so we were both on the same page and made most decisions together. 
Final Animation:
Website:
Website Background video:
Website screen recording:
Buy Local - Animation & Web Development
1
28
0
Published:

Buy Local - Animation & Web Development

In this project we have made a motion graphic video embedded into our own coded website with the aim to inform a global audience of young adults Read More
1
28
0
Published:

Tools

Creative Fields