BEES MAKE THE DIFFERENCE
I wish I could tell you that bees are doing better, but they’re not. In the past few years, over 40% of the world’s wild bees have died. In the same time period, our production of agriculture has tripled. We need the bees now more than ever. We need to make everyone recognize the influence of bees to come together under the same cause and start a movement.
We create a campaign that makes a difference, and doesn’t just repeat ”save the bees” a few hundred times, and doesn’t guilt-trip. When it comes down to it, Bees are the difference between life and death. We reached a logo and campaign that represented the difference that bees make, using black and white, full and empty, as the defining symbol.
MIS-BEE-HAVEN
Mis-Bee-Haven is play on words and an event created by the Bees Make the Difference Campaign. It will be a conference, festival, and exhibition combined, to create something that represents everything bee. It will be in Fresno, California because it’s in the Central Valley, and this is the area that requires the most bees every year, with over 2 million bees each harvest season. Mis-Bee-Haven's purpose is to bring bee-lovers and educators together to tell the public and raise awareness about the bees and the urgency of their survival.
Thank you!
Design: Allyssa Ellis
Typeface: Fixture
Class: GDES 341: Graphic Design III. Fall 2019. Ringling College of Art + Design.
Instructor: Doug Higgins
