adidas Football "Encryption Pack"
The first project since moving from Originals to BU Football was working on the "Encryption Pack". The team and I worked on two color rotations of camouflage referencing snow and jungle camouflage with each of the silhouettes receiving a seperate rotation.
My allocated franchise was the Copa where we worked on the update of the 19+ boot by adding a texture print element referencing fingerprints in the realms of the touch story used to activate the silo. Franchise ID of the Copa meant that the boot received a highlighted but sophisticated silver upper blending into a mixed yarn sock to bridge the silver to greys and to merge the tooling and heel finish in the same world as the snow camouflage. The stripes are treated with a brushed metal finish in reference to the camouflage artwork.
My allocated franchise was the Copa where we worked on the update of the 19+ boot by adding a texture print element referencing fingerprints in the realms of the touch story used to activate the silo. Franchise ID of the Copa meant that the boot received a highlighted but sophisticated silver upper blending into a mixed yarn sock to bridge the silver to greys and to merge the tooling and heel finish in the same world as the snow camouflage. The stripes are treated with a brushed metal finish in reference to the camouflage artwork.
adidas press pack image.
Images courtesy of Pro-Direct
