Idea: Paradox is the name of young, authentic and fast-growing craft brewery placed in Saint-Petersburg Russia. The project aim was to develop new unique identity to spread brand idea and increase visibility in the bar’s coolers.
The «paradoxical person» becomes a hero of the brewery brand.
The hero character is cheerful, open to try new things using all edges, infinitely aesthetic “drinker” in all possible positions and conditions.
There is a place for paradox in our life, that can change our point
of view on familiar things, open up something new.
of view on familiar things, open up something new.
The brand symbol is intellectual chaos.
To be continued...
