VW has partnered with Ayala and will open soon in the Philippines. They want notebooks as giveaways for the launch.
The approved study is based on an old VW ad which uses the outline of the Beetle (http://www.showcase.ro/2010/07/vw-beetle-advertising/). This design takes the idea one step further by adding a "from point A to point B" concept.
The approved study is based on an old VW ad which uses the outline of the Beetle (http://www.showcase.ro/2010/07/vw-beetle-advertising/). This design takes the idea one step further by adding a "from point A to point B" concept.
mock-up studies
approved study
the notebook's final design is in yellow and dark violet with the Beetle outline and VW logo in silver.
Close-up of the cover. Spot lamination was used on the outline. Printed on metallic paper with silver metallic ink for the outline.
