Levi's | Corporate Campaign
For this project, we were assigned a brand and asked to create a campaign for them. My Brand is Levi's and my campaign is "What do you do in your Levi's?", a campaign showing that whatever you want to do, you can do in a pair of Levi's. I'm focusing on the individuality of people and their styles and what they love to do.
I wanted my photography to be the main focus of this campaign. Above are some photos that are apart of the campaign as a whole.
These are mockups I made of some of my favorite spreads in the catalog, check out the whole piece below.
These are some in store displays I designed and mocked up. These would be placed by the apparel that would go along with the campaign and in the window of the stores.
These are patches I designed. Ideally, these patches would be given when someone buys a piece of apparel that goes along with the campaign or they would be at Levi's 501 day event where people can customize their own pair of Levi's with these patches. The hashtag ties in by being apart of the campaign on social media.
This is a video I filmed showing someone doing what they love in a pair of Levi's which is what my whole campaign is about.