The brief from the client was to keep the logo simple and effective. Design that would be easily understood and easy to use across print and web platforms.

Also, a design something that would connect to rewards and gifts themes easily.

I kept the concept very simple and brought in two elements of the theme. Gifting and Happiness - represented by the gift box and the smile.

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The idea was to also design the element so by using it across various platforms, it helps in establishing and connecting the design element to the brand.

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Reward Card Designs: 

All Reward Cards were designed keeping in mind the brands in mind. The idea was to add elements from the relevant industry so as to keep the card designs in lieu with the brand theme.