Caltex Pumped Campaign 2019
Caltex are all about bringing you great deals at your local station so they came up with a new fuel rewards programme called Pumped.
It is one of the biggest ad campaigns they've released this year with it's spread going nationwide. We were asked to create posters, flyers, garden signs, nozzles, tobacco screen, floor decals, direct mail and more.
The purpose of the collateral was to educate and get people excited about the campaign and also learn about using the new app.
I was responsible for designing the layout, retouching final artwork, and preparing files for prepress and dispatch. Below is a small sample of the 75+ assets I created for the campaign along with the team at Chemistry.
Art Direction: Greg Wylie
Design/Retouching: Anjana Iyer