MT Consulting is a Puerto Rico based medical and technology consulting firm with clients all over Puerto Rico and the United States. With over 15 years in business, their brand identity was due for a refresh and they came to DiƩresis for this. Here, we present the new brand identity for MTC, we hope you like it as much as we did.
a. The first element, the M, when super-imposed create aĀ DNA double helix. A nod toĀ the medical and technologyĀ industries which MTC serves.Ā The M alone hints to the singleĀ stranded RNA. This duality addsĀ some playfulness to the logoĀ while still looking professionalĀ and business oriented.
b. Of the shapes that form the T, theĀ two main pieces when duplicatedĀ and super-imposed create a windĀ turbine.Ā A nod, not only to theĀ technology and power industries,Ā but also toĀ the Drone
Industry.
Industry.
c. The circle that completes the letter T is used not only to complete the shape of the letter but also to allude the globe. Circles are used often to signify wholeness and completeness, just like MTC encompasses a whole series of services.
d. Lastly, movement. Here, a combination of all the variants shows the highlights and shadows. Each elements feels like a single ribbon fabric that bends to shape, forming the letters M and T. This logo was created with agility and movement in mind.
