In the spirit of the Christmas holidays, we always think of spending time with family and being warm and cozy. We all focus on spending quality time with the people we love whether they are near or far away. This is also the time we send cards and even postcards to the people we love. As the leader of the team, I created a concept about our keepsakes. 

This takes the idea of collecting our keepsakes we receive from our loved ones. It is something we look forward to getting from each other. It makes us feel warm inside and brings us closer to each other. When we think of keepsakes, we think of postcards and polariods. I wanted to take this and recreate it to fit the holiday theme. I used imagery that evoke the feeling of being warm and cozy. Being a bookseller company, I wanted to also humanize the brand by getting the copywriters to write copy that is more human like. It had to have a tone as if we were sending a postcard to our friends. Our customers are our friends and we wanted them to feel that with our marketing campaign.