Academic Project, October 2019.
This is a briefing where we, students, needed to do an advertising campaign for those kinda of products who usually don't have a brand, in my case it was the mouse trap.
We couldn't use the word of the product neither a graphic image of it too. We needed to do a poster, an outdoor, a magazine advertising and an object for the campaign.
My solution comes from the Portuguese saying "Quem não tem cão caça com gato", which translates to "who doesn't have a dog, hunts with a cat", so, it was transformed to "Quem não tem gato, caça com 201T", which translates to "Who doesn't have a cat, hunts with 201T".
The name of the brand is an abbreviation of "2 holes 1 trap" (it's an inside joke, which some of you naughty will understand).
Thank you for watching!!