Sasha O'Malley's profile

Scotch™ Colors & Patterns

Sasha O'Malley
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Scotch™ Colors & Patterns
 
Social Media Strategy, Art Direction, UI and Visual Design
 
3M tapped Halogen to develop a social media driven microsite to promote their new line of colored and patterned duct tape. The site targeted young women DIY/crafters with a shareable quiz (a la Cosmo) that reveals projects that match user interests. DIYers could also submit their projects for inclusion and, if selected, win cash prizes and products. How-tos for each project are detailed, as are interactive tape rolls that allow the users to play with, mix and match tape swatches.
interactive social media
interactive social media
interactive social media
interactive social media
interactive social media
interactive social media
Scotch™ Colors & Patterns
Published:
Sasha O'Malley's profile

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Sasha O'Malley's profile
Brooklyn, NY, USA

Scotch™ Colors & Patterns

3M tapped Halogen to develop a social media driven microsite to promote their new line of colored and patterned duct tape. The site targeted youn Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives